Articles

    Insights for Builders

    Practical frameworks for venture building, fund mechanics, and scaling faith-adjacent businesses.

    At $1M In Revenue The Median Software Company Has 9 People. 5 Things To Take Off Your Own Plate First.
    Founders

    At $1M In Revenue The Median Software Company Has 9 People. 5 Things To Take Off Your Own Plate First.

    Every study of how founders spend their time samples companies 50 times larger than yours. The revenue-per-employee data does cover you, and it says more than the time-use research does.

    Kenny Jahng

    At $1M To $5M ARR, Only 23% Of Your New Revenue Comes From Existing Customers. 5 Tests Before You Build Product 2.
    Founders

    At $1M To $5M ARR, Only 23% Of Your New Revenue Comes From Existing Customers. 5 Tests Before You Build Product 2.

    Pushpay bought its second product for $87.5 million. Revenue growth went from 33% to 13% over the next 2 years. The expansion data shows when a second product actually pays for itself.

    Kenny Jahng

    Exponential Charges $22,500 For Platinum. 5 Church Channels You Can Price Before You Spend.
    Founders

    Exponential Charges $22,500 For Platinum. 5 Church Channels You Can Price Before You Spend.

    Nobody publishes how church leaders find software. These are the channels you can price from published numbers, and the ones you have to test yourself.

    Kenny Jahng

    83% Of Bootstrapped Software Companies Break Even. 5 Questions To Answer Before You Raise.
    Founders

    83% Of Bootstrapped Software Companies Break Even. 5 Questions To Answer Before You Raise.

    The median seed round in 2026 costs you 18% of your company. The benchmark data says you get 5 more points of growth for it.

    Kenny Jahng

    Software Sells For 4.5 Times Revenue. Services Sell For 1.1. 5 Rules Before You Take The Custom Work.
    Founders

    Software Sells For 4.5 Times Revenue. Services Sell For 1.1. 5 Rules Before You Take The Custom Work.

    The $40,000 build a big church is offering you looks like your best month of the year. It also reshapes your margin, your roadmap, and what somebody eventually pays for the company.

    Kenny Jahng

    Free Trials That Require A Card Convert At 25 To 35%. Freemium Converts At 3 To 5%.
    Founders

    Free Trials That Require A Card Convert At 25 To 35%. Freemium Converts At 3 To 5%.

    Freemium was built for markets with millions of users. Your entire addressable market is about 48,000 churches, which changes what a free offer should do.

    Kenny Jahng

    The 12-Month CAC Payback Rule Was Never A Study. Your Contract Size Predicts Your Real Number.
    Founders

    The 12-Month CAC Payback Rule Was Never A Study. Your Contract Size Predicts Your Real Number.

    The median software company takes 16 months to earn back what it spends acquiring a customer. Your ACV predicts your number better than your revenue does.

    Kenny Jahng

    74% Of Churches Run A January Fiscal Year. 5 Ways To See Your Churn Before It Arrives.
    Founders

    74% Of Churches Run A January Fiscal Year. 5 Ways To See Your Churn Before It Arrives.

    Annual contracts in a market with one renewal season mean you find out about a bad year in December, once there is nothing left to do about it.

    Kenny Jahng

    How I Make Decisions
    Strategy

    How I Make Decisions

    I wrote down my decision-making process for the first time. Here's the version I use, with the research behind it.

    Michael Lukaszewski

    The Highest Published Church Software Price Is $1,547 A Month. 5 Ways To Charge More.
    Founders

    The Highest Published Church Software Price Is $1,547 A Month. 5 Ways To Charge More.

    Most faith-tech founders price inside a $72 to $239 band. The top of the published market is 6 times higher than that, and it's sitting on a competitor's website right now.

    Kenny Jahng

    3 Things We Learned About Innovation in the Church Today
    Builder Sessions

    3 Things We Learned About Innovation in the Church Today

    Founders and operators shared what struck them most about innovation in the church at a recent Stackhouse Builder Session. Here are the 3 answers that stood out.

    Stackhouse Ventures

    48% Of Software Salespeople Hit Quota, And It Takes 6.2 Months To Ramp One. 5 Tests Before You Hire.
    Founders

    48% Of Software Salespeople Hit Quota, And It Takes 6.2 Months To Ramp One. 5 Tests Before You Hire.

    We are hiring the first salesperson at MinistryLink right now. This is the research we ran before writing the job description.

    Kenny Jahng

    2026 Faith Driven Entrepreneur Conference Recap
    Founders

    2026 Faith Driven Entrepreneur Conference Recap

    A personal recap of the 2026 Faith Driven Entrepreneur Conference: 7 talks on stewardship, ownership, and building for more, plus a free executive summary to download.

    Kenny Jahng

    A Bad System Will Beat a Good Person Every Time
    Founders

    A Bad System Will Beat a Good Person Every Time

    You've never heard of the man who rebuilt Japanese industry, then spent thirty years being ignored in his own country. His ideas are underneath your sprint retrospective, your MVP, and your deploy pipeline. Most of what he taught still applies to your company.

    Michael Lukaszewski

    The Five Ones: Why Your Best New Idea Is Stealing From Your Only Real Business
    Founders

    The Five Ones: Why Your Best New Idea Is Stealing From Your Only Real Business

    Founders who stall rarely lack ideas. They have too many good ones. Clay Collins' Rule of Five Ones is the fix.

    Kenny Jahng

    Only 48,000 US Churches Can Afford Your Software. 5 Tests For Picking Which Ones.
    Founders

    Only 48,000 US Churches Can Afford Your Software. 5 Tests For Picking Which Ones.

    Narrowing your market is good advice. Most founders get the reason wrong, and the reason changes what you do about it.

    Kenny Jahng

    Church Software Founders Complain About The 9-Month Sales Cycle. 5 Reasons It Is Now The Most Valuable Thing Your Company Owns
    Founders

    Church Software Founders Complain About The 9-Month Sales Cycle. 5 Reasons It Is Now The Most Valuable Thing Your Company Owns

    AI made your product, your deck, and your demo cheap to copy. Committees, budget lines, and denominational referral stayed expensive. That is the whole advantage.

    Stackhouse Ventures

    Minimum Viable Evidence: What Actually Convinces a Seed-Stage Investor
    Venture Capital

    Minimum Viable Evidence: What Actually Convinces a Seed-Stage Investor

    A deck and a demo take a weekend now, so they tell us nothing. Here are the five kinds of proof seed investors are actually looking for, and the bar we use at Stackhouse.

    Stackhouse Ventures

    The Algorithm: Five Principles Behind Tesla's Hypergrowth
    Founders

    The Algorithm: Five Principles Behind Tesla's Hypergrowth

    Jon McNeill ran Elon Musk's algorithm from the inside at Tesla. Here are the five principles, the order they have to run in, and what founders most often get wrong.

    Stackhouse Ventures

    12 Things Every Early-Stage Founder Should Know
    Founders

    12 Things Every Early-Stage Founder Should Know

    Twelve metrics, frameworks, and hard questions that separate companies that compound from companies that stall — beyond the generic advice.

    Stackhouse Ventures

    How Venture Funds Work: A Guide to Fund Investing
    Venture Capital

    How Venture Funds Work: A Guide to Fund Investing

    An introductory white paper on fund mechanics — how venture funds form, deploy capital, generate returns, and distribute cash to investors.

    Stackhouse Ventures